You can automatically update your product catalog every day, and track performance with the Pinterest Tag. The Pinterest app can be installed to quickly publish Product Pins. The Pinterest app for Shopify offers 3 main benefits for online retail: Connects your Shopify account with Pinterest Shopify Product Pins - Pinterest Benefits of the Shopify Pinterest integration It can help merchants grow their businesses in one place within Shopify. The Shopify x Pinterest collaboration adds to the growing list of marketing tools available for Shopify merchants. Alternatively, they can run pins as paid ads, bringing customers directly to their online store to make a purchase. Merchants can add a shop tab to their profile for free organic promotion. and Canadian merchants to seamlessly tap into Pinterests’ target audience and turn their store products into Product Pins. It doesn’t require retailers to edit, code, or even use development resources to maximize setup and distribution. The integration creates a connection between a merchant’s online store and Pinterest. These features include tag installation, catalog ingestion, automatic daily updating of products, and an ads buying interface. This new integration, which is now available in the Shopify app store, provides a suite of shopping features. This also allows merchants to turn their products into shoppable Product Pins. The app gives over one million Shopify merchants a quick and easy way to upload their product catalog to Pinterest. On May 7, 2020, Pinterest launched a new app. ![]() Users, otherwise referred to as ‘Pinners’, add Pins to boards to keep their ideas organized, and to share them with others. If you have an advertiser account, you can also promote your Pins. Pins are images or videos that link them back to a website URL. Comparable to a visual Google, people can search for ideas, save the ones they like, or click to learn more. ![]() Categories include home decor, fashion and style, electronics, and more. Pinterest is a “visual discovery engine” people use to find inspiration for their lives and make it easier to shop. ![]() As more people are coming to Pinterest to find ideas for working from home, gifts to celebrate life’s moments, and family-friendly activities to do, there will also be an increased opportunity for retailers to showcase their products. Visual discovery is a powerful tool to promote brands and help shoppers find products that will inspire them.
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